Rap Efficiently

Contrary to our name, Rap Efficiently is not just about rap music. Rap in its slang term meaning talk to or speak with, is the idea here. And Efficiently meaning performing the maximum effort to receive the maximum results. The root of Hip Hop is using art/creativity to elevate or empower others in your hood, all of which was made out of an urgency to decrease the violence plaguing our communities of color in the South Bronx. This brand has everything to do with us empowering and expressing ourselves through any and all forms of creativity. Today, Hip Hop has been marketed so much that it has strayed away from its roots. This is more than music, it's culture! And we can look all around the industry now and see every other brand name across the chest of our artists when these brands don't care about us, our culture, or our livelihood. Just like FUBU is by us and for us, so is Rap Efficiently. Not just for rappers, but for all creative pioneers.